Coop Himmelb(l)au has designed The Customer Information Centre and Event Forum PANEUM – Wunderkammer des Brotes (House of Bread II) – for Backaldrin, a company that specializes in the production of bread. Located in Asten, Austria, the building consists of two elements: a box-shaped plinth building with foyer and event rooms plus “Wunderkammer des Brotes” – a two-story freeform exhibition area floating on top. The project with a gross floor area of 1,850m² (19,913ft²) was completed in 2017.
The base building houses the event rooms and the adjoining rooms. This area can be used for a variety of events as presentations, receptions or workshops for up to 120 visitors.
The design of the exhibition area is based on the idea of a cabinet of curiosities, a concept for collections originating in the Baroque period. This concept is especially appropriate for the unusual and small-scale objects in the collection related to the topic “bread” which are presented in the exhibition area. For the exhibition concept and design Gruppe Gut from Bozen was responsible.
The centre of the “Wunderkammer des Brotes” is formed by a circular atrium, in which selected items from the collection are individually suspended from the top, as in a differentiated crystal chandelier. The atrium is enclosed by a spiral stair where visitors can look at the exhibited items from various perspectives. The stair provides access to the two exhibition levels, where the objects are presented with the help of walls, tables and cabinets that are integrated into the architecture. Additionally, all floors can be accessed by elevators. The atrium is naturally illuminated from above while the exhibition spaces have artificial light.
— Coop Himmelb(l)au
Photographs by Markus Pillhofer
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